Prioritization Techniques ⚖️
There are several frameworks that product managers use to prioritize features, improvements, and initiatives. Each technique has its own strengths, allowing teams to evaluate ideas based on impact, effort, user value, and alignment with strategic goals. Here’s a look at some of the most popular prioritization techniques.
1. ICE Scoring
ICE stands for Impact, Confidence, and Ease. Each initiative is scored on these criteria, and the total score helps determine the order of priorities.
- Impact: The potential positive effect on users or the business.
- Confidence: The certainty that the initiative will succeed.
- Ease: The level of effort required to execute.
📊 Formula: ICE Score = Impact × Confidence × Ease
2. RICE Scoring
RICE is a more comprehensive scoring model, considering Reach, Impact, Confidence, and Effort.
- Reach: How many users will the initiative affect?
- Impact: How significant is the effect for each user?
- Confidence: How sure are you of your estimates?
- Effort: How much time, talent, or money is required?
📈 Formula: RICE Score = (Reach × Impact × Confidence) / Effort
3. MoSCoW Method
The MoSCoW method categorizes initiatives based on necessity:
- Must-Have: Essential features that are critical to success.
- Should-Have: Important but not essential.
- Could-Have: Nice-to-have features with low priority.
- Won’t-Have: Items that are out of scope for the current cycle.
🎯 Quick Tip: Use MoSCoW for high-level prioritization, especially when you need quick decisions.
4. Kano Model
The Kano Model evaluates features based on their potential to satisfy users and differentiate the product.
- Basic Needs: Features that users expect; if missing, users are dissatisfied.
- Performance Needs: Features that increase satisfaction proportionally to the level of performance.
- Excitement Needs: Unexpected features that delight users.
🧩 Insight: Use Kano to identify features that can set your product apart or meet essential user